DIGITAL DESIGNER
CHURCHILL ASSET MANAGEMENT / AUGUST 2023 - January 2024
Developed visually compelling marketing assets such as social media graphics, videos, animations, and presentations to support campaigns across various channels, including email, social media, paid media, and website content. Managed the production and publication of the weekly newsletter, vodcast, and website for The Lead Left.
COMMUNICATIONS DESIGNER
HUM CAPITAL / JULY 2022 - JULY 2023
Responsible for the evolution and creation of a variety of branded assets, including but not limited to landing pages, social media graphics, presentations, white papers, and various other forms of sales collateral. Collaborated closely with other talented designers to establish cohesive design systems that enabled the development of a unified visual language across all platforms. Provided support for video and animation work, ensuring that the visual content remained engaging and consistent with the overall brand strategy.
PRODUCT DESIGN INTERN
H-E-B GROCERY COMPANY / SUMMER 2021
Developed high fidelity designs for H-E-B’s Design Language System Demo Application, ensuring a seamless user experience. Responsible for conducting user research, establishing information architecture, and executing interaction and visual design to bring concepts to life. Collaborated closely with a diverse team of designers, engineers, and various stakeholders to help effectively define product requirements and establish a clear roadmap for future development.
MULTIMEDIA DESIGNER
BRITISH CONSULATE GENERAL IN NEW YORK / 2017 - 2020
Promoted various UK government initiatives in New York, New Jersey, Pennsylvania, and Connecticut's Fairfield County. Developed comprehensive digital communication plans tailored for a range of activities, high-profile visits, initiatives, and trade programs. Created an extensive brand guide aimed at enhancing creative direction and ensuring brand consistency. Managed content across multiple digital channels and designed a variety of marketing materials. Served in the role of the Consulate's photographer and videographer, capturing memorable moments and key events.
MULTIMEDIA DESIGNER
TEXAS DEPARTMENT OF AGRICULTURE / 2014 - 2017
Refocused social media campaigns that resulted in an impressive 5X growth in online communities, alongside a 95% increase in response rates. Led the comprehensive design, development, and production of a variety of communications materials specifically tailored for print, social media, and online platforms. Additionally, served as both the photographer and videographer for the agency, capturing engaging content that enhanced our outreach efforts.
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